Tom Parfitt

I’m an experienced journalist and editor based in London, currently working as SEO Editor at Yahoo UK.

I’ve specialised in digital strategy and audience development for more than a decade.

My focus is on driving long-term, sustainable growth through search engine optimisation (SEO).

I work across breaking news, forward planning and analytics, combining editorial judgement with data to shape coverage.

Previously, I was Audience Editor at The Independent, where my team was nominated twice at the AOP Digital Publishing Awards.

I’ve worked for several other UK newspapers, including The Sunday Times, the i and the Daily Express, as a reporter and sub-editor.