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I’m an experienced journalist and editor based in London, currently working as SEO Editor at Yahoo UK.

I’ve specialised in digital strategy and audience development for more than a decade, focusing on driving long-term, sustainable growth through SEO. I also work across breaking news, forward planning and analytics, combining editorial judgement with data to shape coverage.

Previously, I was Audience Editor at The Independent, where my team was nominated twice at the AOP Digital Publishing Awards. I’ve also worked for the Sunday Times, the i and the Daily Express as a reporter and sub-editor, and contributed to football magazines including FourFourTwo and When Saturday Comes.