Tom Parfitt

I’m an experienced journalist and editor based in London, currently working as SEO Editor at Yahoo UK.

I specialise in digital strategy and audience development, with a focus on SEO, social media, breaking news, forward planning and analytics.

I’m passionate about building and growing online communities, and have worked across news, culture, lifestyle, sport, finance and e-commerce.

I was previously Audience Editor at The Independent, where my team earned two nominations at the AOP Digital Publishing Awards.

I’ve worked for several other UK newspapers, including the Sunday Times, the i and the Daily Express, as a reporter and sub-editor.